All of our watch reviews are objective and unbiased. The opinions expressed herein are solely our own. We do not accept remuneration in any form in exchange for positive reviews.

We generate income though display advertising, affiliate marketing and sponsored content. All advertising and sponsored content is clearly labeled. We also generate income by selectively reselling US brands and individual watches.

We accept guest articles and highly encourage submissions from our represented brands. The source of each guest post or article is sourced in order to clearly indicate the perspective of that author to the reader. This includes all instances where the reviewer may have a commercial interest in the product, brand, or subject matter of the post.

As part of our effort to grow the US watchmaking industry, we occasionally provide financing to select brands and projects. This financing may be in the form of either debt or equity financing. We disclose all active financing efforts as follow: as a blog post, on the brand’s summary page, and in any article or post about that brand or product.

Unless otherwise stated, a post or article does not imply an endorsement of the product or brand in question. We reserve the right to refuse coverage of any product or company for any reason and at our sole discretion.